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2011 Motion Design Reel

By admin | Published: April 15, 2012
reel_lead

Montage of my Art Direction, Motion, Design and Illustration work for 2011. Includes work I completed at Thornberg & Forester, Gizmo Post, various freelance clients and a select few personal projects. You can browse my work list for an expanded view of individual projects as well as a description of my involvement with each.

Posted in Art Direction, Design, Illustration, Motion | Leave a comment

Ocean Dynamic Power

By admin | Published: April 15, 2012
Ocean Dynamic Power

Art directed and animated ODP Group's introductory video on their new technology. A Swedish company, ODP Group is developing an underwater turbine to gather power from ocean currents. All work completed on site at Thornberg & Forester Additional animation and illustration: Adam Grabowski Creative Direction: Scott Matz

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GEL 2011

By admin | Published: June 11, 2011
gel_lead

Worked on scenes from this years GEL Conference openers. The work is comprised of GEL’s branded stick figures and cartoon style overtaking live-action scenes of NYC. Along with a talented team, I illustrated, animated and roto’d select scenes. All work completed on site at Thornberg & Forester Art Direction: Kyle Miller Creative Direction: Justin Meredith, [...]

Posted in Illustration, Motion | Leave a comment

TBS TV Everywhere

By admin | Published: June 11, 2011
TBS TV Everywhere

Designed and animated this spot for the TBS mobile app “TV Everywhere”. The folks at Turner wanted the motion of the spot to mimic the interactivity of the app. Shows are laid out in a vertical carousel which all get pulled into a cell phone for on the go. All work completed on site at [...]

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E*Trade

By admin | Published: June 11, 2011
etrade_lead

Art Direction and animation for a series of E*Trade commercials. E*Trade wanted a 180 degree turn from their previous talking baby commercials, the result was a gritty, fast paced and stylized product geared towards smart investors. I art directed and animated all of the online tool visuals. All work completed on site at Thornberg & [...]

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TCM Classic Film Festival 2011

By admin | Published: June 11, 2011
tcm_lead

Design and Animation for a series of looping displays for Turner Classic Movie’s Film Festival in Hollywood. This year’s festival was loosely curated around sound work, which each animation visually represented. All work completed on site at Thornberg & Forester Creative Direction: Justin Meredith

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Bloomberg Insights

By admin | Published: June 11, 2011
Bloomberg Insights

The team at Bloomberg Insights wanted a fresh look to their data visualization series. Using the dots and lines of a stock chart, a simple yet sophisticated language was developed to present the info. All work completed on site at Thornberg & Forester Creative Direction: Frank Pichel

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Fidelity

By admin | Published: June 1, 2011
fidelity_lead

Design and Animation for a series of Fidelity Investments commercials. One spot was strictly type driven while the other incorporated various charts and online tool illustrations. All work completed on site at Thornberg & Forester Creative Direction: Justin Meredith

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Sustainable Brands 2010

By admin | Published: June 18, 2010
sb_lead

Design and Animation for all video content of the Sustainable Brands 2010 conference in Monterey, CA. Delivery included a viral video, day one’s conference opener and presentation interstitials. Posted at right is the viral video. All work completed on site at Thornberg & Forester Creative Direction: Scott Matz

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South Park Blu-Ray

By admin | Published: April 20, 2010
South Park Blu-Ray

Art Direction and design for all menu content on South Park: Season’s 12 and 13 Blu-Ray releases. For season twelve’s release, being both South Park’s and Comedy Central’s first ever Blu-Ray disc, the menus have an ironic amped up dramatic feel. The heavy concept plays on South Park’s cheap paper cut-out animation style and crude [...]

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SpongeBob’s First 100 Episodes

By admin | Published: March 3, 2010
SpongeBob's First 100 Episodes

Designed and animated content for Nickelodeon’s 14 disc, epic release: “SpongeBob’s First 100 Episodes.” Menus were created following different themes within SpongeBob’s style guide. Fun, kinetic type animations were used as disc introductions which led to abstract menus, hinting at SpongeBob’s off-beat wacky humor. Get the Flash Player to see this player. var s1 = [...]

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Important Things With Demetri Martin

By admin | Published: February 28, 2010
Important Things With Demetri Martin

Concept and design for Comedy Central’s Important Things With Demetri Martin Season One DVD. Each episode of the season was focused around a single topic or ‘important thing’. For the DVD menus, Demetri wanted to feel like he was in a basement set. He sits surrounded by selectable objects illustrating an episode’s topic. A helmet [...]

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Organize Happy

By admin | Published: February 23, 2010
Organize Happy

Design and Branding for my wife’s business, Organize Happy, a blog about life organizing tips, healthy living and etiquette. We wanted the site to appeal to both young and old so the logo uses a silhouette in a curtsey pose reflecting an era of grace with style. View live site

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Asia Pacific Poker Tour

By admin | Published: February 23, 2010
Asia Pacific Poker Tour

The producers of The World Series of Poker have a sister series, The Asian Pacific Poker Tour. With the popularity of poker rising and the show airing on ESPN, the producers wanted a complete rebranding. Art directed by Sean Mcauliffe, we created an entire broadcast graphics package, including lower thirds, leader boards, bugs, sponsor tags, [...]

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Comedy Central’s Reno 911!

By admin | Published: February 22, 2010
Comedy Central's Reno 911!

The creators of the Reno series wanted a new style for their sixth season on DVD. For the menus, using manila folders and filing as loose concepts, I created a texture-heavy montage layered over styled frames. Get the Flash Player to see this player. var s5 = new SWFObject(“http://aproductofhabit.com/wp-content/plugins/flash-video-player/mediaplayer/player.swf”,”n5″,”600″,”339″,”7″); s5.addParam(“allowfullscreen”,”true”); s5.addParam(“allowscriptaccess”,”always”); s5.addParam(“wmode”,”opaque”); s5.addVariable(“id”,”n5″); s5.addVariable(“controlbar”,”over”); s5.addVariable(“height”,”339″); [...]

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A View From Below

By admin | Published: February 22, 2010
A View From Below

Designed festival poster for touring indie documentary A View From Below. The film follows Karl Stanley as he funds and builds homemade submarines while offering public rides into the deep.

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Christie’s Fine Art Auctions

By admin | Published: February 22, 2010
Christie's Fine Art Auctions

Installation for Christie’s Fine Art Auctions spring 2008 season in Hong Kong . A montage comprised of over 80 works displayed in the showroom along three large screens. The result of the sale was a combined total of $310.7 million – the highest total ever achieved per sales season in Asia. Art directed by Sean [...]

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World Series of Poker

By admin | Published: February 22, 2010
World Series of Poker

Branded on-air segments of player interviews, commentaries, bumpers and ranking charts for ESPN’s broadcast of the World Series of Poker. Created looping graphics for plasma screens displayed on set during production. Get the Flash Player to see this player. var s7 = new SWFObject(“http://aproductofhabit.com/wp-content/plugins/flash-video-player/mediaplayer/player.swf”,”n7″,”600″,”339″,”7″); s7.addParam(“allowfullscreen”,”true”); s7.addParam(“allowscriptaccess”,”always”); s7.addParam(“wmode”,”opaque”); s7.addVariable(“id”,”n7″); s7.addVariable(“controlbar”,”over”); s7.addVariable(“height”,”339″); s7.addVariable(“playlist”,”none”); s7.addVariable(“skin”,”http://aproductofhabit.com/wp-content/plugins/flash-video-player/skins/overlay/overlay.swf”); s7.addVariable(“width”,”600″); s7.addVariable(“autostart”,”false”); s7.addVariable(“bufferlength”,”1″); [...]

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Comedy Central’s Home Grown

By admin | Published: February 21, 2010
Comedy Central's Home Grown

I was on the team of concept and developement for Comedy Central’s Home Grown. A compilation of their original programming focused around the humorous side of illegal substances. Art directed by Sean Mcauliffe, these mind-altering menus live in a world complete with Bob Ross as your tour guide. Where are you going to put those [...]

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Roast of Flavor Flav

By admin | Published: February 21, 2010
Roast of Flavor Flav

Designed and animated menus that blend seamlessly with the style-heavy show open. Art directed by Sean Mcauliffe and created for Comedy Central DVD. Get the Flash Player to see this player. var s9 = new SWFObject(“http://aproductofhabit.com/wp-content/plugins/flash-video-player/mediaplayer/player.swf”,”n9″,”600px”,”450px”,”7″); s9.addParam(“allowfullscreen”,”true”); s9.addParam(“allowscriptaccess”,”always”); s9.addParam(“wmode”,”opaque”); s9.addVariable(“id”,”n9″); s9.addVariable(“controlbar”,”over”); s9.addVariable(“height”,”450px”); s9.addVariable(“playlist”,”none”); s9.addVariable(“skin”,”http://aproductofhabit.com/wp-content/plugins/flash-video-player/skins/overlay/overlay.swf”); s9.addVariable(“width”,”600px”); s9.addVariable(“autostart”,”false”); s9.addVariable(“bufferlength”,”1″); s9.addVariable(“displayclick”,”play”); s9.addVariable(“icons”,”true”); s9.addVariable(“linktarget”,”_blank”); s9.addVariable(“mute”,”false”); s9.addVariable(“quality”,”true”); s9.addVariable(“repeat”,”none”); s9.addVariable(“resizing”,”true”); s9.addVariable(“shuffle”,”false”); [...]

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Hubley Illustrations

By admin | Published: February 21, 2010
Hubley Illustrations

One of the best things about having a brother who looks like you is you’re familiar with his face. Over the years I’ve done many portraits of Dean in different yet classic poses, in true Hurley form.

Posted in Illustration | Leave a comment
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Hi, I’m Kyle Hurley and A Product of Habit follows my creative habits, both professionally and personally. I'm currently an art director on staff at Thornberg & Forester in Los Angeles. I love textures, color film photography, illustration, #2B pencils, and editing. I’m married to a ballet teacher and live with two awesome fat cats.

I have a daily blog of photos and things I make that I feel the world should be privy to.

Email: kylehurley@gmail.com

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